The average consumer living in the UK is exposed to 5000 different forms of indirect marketing per day! In today’s world, we at Wave believe that mass media, digital marketing and commercial clutter, is no more than white noise, cluttering up consumer’s lives.
For our clients the last thing they want is for their marketing campaign to add to that noise, to become something that people try to block out and avoid engaging with. The main objective of any marketing campaign is to give consumers an experience they want to engage with. For modern consumers a tangible experience is more exciting and memorable, hence the rapid growth of ‘experiential marketing’; also known as on ground marketing.
On ground marketing is an advertising technique that creates experiences between brands and consumers. Our experiential campaigns use an activation (for example product sampling, immersive experiences, face to face engagements, events, etc.) to bring brands to life and interact directly with target demographics.
Rather than viewing consumers as passive receivers of content, at Wave we believe that consumers should be actively engaged in the production and co-creation of marketing initiatives, thereby developing a meaningful relationship with our client’s brands. Consumer engagement occurs when a brand and a consumer connect, and what better way to connect than through experience?
We help drive down cost of acquisition through performance driven campaigns and drive up customer lifetime value through better brand experiences. The difference? More profit and happier customers and clients!